review
Alto’s ART 02 marks the brand’s first piece in a permanent collection, bringing the avant‑garde aesthetic of its earlier models into a more approachable, mainstream form. The watch features a 36 mm Grade 5 titanium case with a faceted sapphire crystal, a backward‑running seconds hand, and
events
A special exhibition in New York City celebrated the 32nd anniversary of A. Lange & Söhne’s re‑founding, gathering watches from the brand’s entire history into a retrospective showcase. Hosted at the William Ziegler Mansion near Central Park and the brand’s flagship boutique, the event featured everything
New Watches
Sinn’s autumn collection introduces three limited‑edition watches that blend the brand’s classic tool‑watch aesthetics with seasonal colour accents and thematic references. The 556 I FAZ II models, created in partnership with the Frankfurter Allgemeine Zeitung, arrive in vibrant orange and green finishes, retain a 38.5
Audemars Piguet puts its name behind pre-owned trading, independents reveal their mechanics, and auction bidders put confidence to the test.
Zenith moves upmarket, eight Rolexes fail to sell, and collectors ask what luxury is worth when it is time to cash out.
From a multimillion-dollar Patek collection to affordable watches with attitude, today’s issue explores what gives a watch an identity worth owning.
From battlefield Tudors to tomorrow’s independent icons, today’s issue asks what gives a watch a story worth keeping—and a price worth paying.
Rolex premiums face a reality check, AP moves into certified pre-owned, and collectors rediscover what makes a watch worth the money.
Record crowds, independent vision, and a gold Daytona put the spotlight on what makes a watch worth owning.
New Watches
Nomos has expanded its Club line with the new Club 38, a larger 38.5 mm version of the beloved entry‑level watch that previously came only in a 36 mm case. Keeping the classic unisex design, the new model maintains a slim profile, 100 m water resistance, and the
Feature
Hermès is deepening its commitment to haute horology by expanding the H08 line, introducing sporty new models such as the H08 Skeleton with a vibrant green rubber strap and a distinctive cushion‑shaped fiberglass case. The brand’s recent launch showcases inventive materials—including satin‑brushed ceramic bezels, white lacquered
Feature
Chinese watchmaking has advanced significantly, with brands like Tianjin Sea‑Gull and Peacock producing high‑quality movements that rival Swiss counterparts. Affordable models from manufacturers such as Specht & Söhne, Daniel Gorman, and Farasute sell for $120‑$250 on platforms like Amazon, while higher‑end Chinese pieces reach $2,600‑
video
Testing watch accuracy involves a series of precise procedures to evaluate how well a timepiece maintains correct time under various conditions. The process typically includes placing the watch in controlled environments where temperature, humidity, and magnetic fields are monitored, and then measuring its deviation from a reference clock over extended
events
The WindUp NYC 2026 competition sent Meighan and Gabe to the fair to select watches in four categories—dive, dress, field, and a go‑anywhere‑do‑anything piece—highlighting their contrasting approaches. Meighan favored bold colors, unique materials, and striking designs, while Gabe focused on technical specifications, innovative movements, and
video
The video showcases a collection of watches and highlights the individuals who create and wear them, offering insight into the craftsmanship and personal stories behind each timepiece. It captures the visual details of the watches while exploring the passion and expertise of the people involved in their design, production, and
Feature
The pre-owned watch business keeps getting bigger. The list of brands controlling it remains remarkably short. Rolex, Audemars Piguet and Patek Philippe account for roughly 61% to 62% of secondary-market sales by value, according to LuxeConsult’s Secondary Market Report 2026. Their combined share of the primary retail
comparisons
The Tudor Pelagos FXD and Seiko Turtle represent two distinct approaches to military‑inspired dive watches. The FXD was developed with the French Navy’s combat swimmers, featuring a titanium case, chronometer‑certified MT5602 movement, fixed strap bars, and a specialized countdown bezel designed for underwater navigation. Its dark navy‑
Feature
Harry Styles’ recent Madison Square Garden residency highlighted a shift toward “corp‑core,” a fashion trend that blends classic business attire with everyday wear. His choice of an 18‑karat gold Cartier Tank Louis, a timeless square‑case watch, exemplifies the movement’s emphasis on simple, classic pieces that support
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Seiko’s 2026 lineup showcases a blend of technical innovation and playful design across its collections. The brand emphasized the 8L45 movement, elevating models such as the Marinemaster and King Seiko to Grand‑Seiko‑like performance while keeping prices competitive. Highlights include the colorful Speedtimer SSC961‑965 trio, the globally
podcast
The episode features a conversation with Sébastien Chaulmontet, Sellita’s head of innovation and creator of the independent brand Albishorn. The discussion is divided into three parts: the role of Sellita in the watch industry and the distinction between Sellita and Manufacture AMT, the origins and philosophy of Albishorn with
New Watches
The WM Brown x Timex collaboration introduces a refined tank‑style dress watch crafted in stainless steel, featuring a light‑grey dial with subtle WM Brown branding, Arabic numerals, and a small seconds sub‑dial at six o’clock. Powered by a Miyota 1L40 quartz movement, the watch offers mineral
video
The video explores the importance of preserving horological heritage by delving into expert insights on vintage watches. It showcases how understanding the craftsmanship behind timepieces can deepen enthusiasts' appreciation for the art and history of watchmaking. Through detailed analysis, the discussion highlights key techniques and stories that underscore the
video
The video provides an in‑depth analysis of the Chopard L.U.C Grand Strike, highlighting its groundbreaking Grande Sonnerie and tourbillon complications. It explains how these features position the piece as a strong contender for the 2026 Grand Prix d’Horlogerie de Genève, emphasizing its significance in the evolution
New Watches
Elka Watch Co. introduces the R Series “Tour des Chavannes,” a new collection inspired by the historic tower that once stood in Neuchâtel. The watches combine vintage‑era design cues—such as hand‑drawn lettering, Roman numerals, and a chevé‑style sapphire crystal—with modern technical specifications, including a 40.
News
Bucherer has opened more than half of the world’s Rolex boutiques in 2026, adding ten new locations with four directly operated by Bucherer. Recent openings include a 4,700‑square‑foot boutique in Bellevue, Washington, a two‑storey flagship in Paris, and a 7,090‑square‑foot store in
video
The Swiss watch industry faces mounting pressure as shifting consumer preferences and intense market competition force a reevaluation of traditional business models. Market dynamics are accelerating, with digital platforms and alternative luxury goods reshaping demand, prompting manufacturers to adapt quickly or risk losing relevance. This climate of uncertainty highlights the
Feature
The vintage Rolex Submariner Date ref. 1680, produced between 1969 and 1979, stands out for its complete set of original papers, boxes, and accessories, as well as its notable provenance. Previously owned by Academy Award‑winning sound engineer Elliot Tyson, the watch was purchased in Hong Kong in 1979 for
New Watches
The Moritz Grossmann Hamatic Enamel is a limited‑edition timepiece that celebrates the brand’s 200th anniversary with a striking jet‑black enamel dial and a hammer‑style winding rotor inspired by historic perpetual winding systems. Housed in a polished 41 mm case available in 18 k rose gold or
review
The review highlights the Doxa Sub 300 Beta “Frogger” as a standout limited‑edition dive watch that combines a slim 11.95 mm case, a striking deep‑green dial with bright orange hands, and a distinctive all‑black ceramic bezel with a high‑contrast timing scale. The edition, produced in
review
The Citizen Eco‑Drive AW1900 series offers a compelling blend of affordability, lightweight titanium construction, and reliable solar‑powered movement. Priced below €250, the four models feature 40 mm Super Titanium cases with a brushed finish, sunburst dials in black, silver, blue, or green, and a durable mineral crystal. Each
events
Basilia 2027 aims to reestablish Basel as a central hub for the global watch and jewellery trade by launching a new fair that combines both sectors. Organized by MCH Group and Informa Markets, the event will run from 8 to 11 April 2027 at Messe Basel’s Hall 2, overlapping
video
The inaugural Vacheron Constantin Concours D’Élégance, co‑hosted with Phillips, showcases a landmark collaboration that brings together the world’s finest watchmakers and collectors. Filmed on October 28 2026, the event highlights haute horology through a series of meticulously crafted timepieces, each exemplifying exceptional craftsmanship, innovative design, and the
video
Seiko has successfully addressed a long‑standing issue that plagued the brand, marking a significant milestone in its commitment to quality and reliability. The resolution not only restores consumer confidence but also reinforces Seiko’s reputation for delivering precise and dependable timepieces. The achievement highlights the company’s dedication to
video
Audermars Piguet has introduced a Certified Pre‑Owned (CPO) program, aiming to broaden access to its luxury watches while promoting sustainability. The initiative marks a strategic shift in the high‑end resale market, offering verified pre‑owned pieces that maintain the brand’s standards of quality and authenticity. By launching
Newsletter
Audemars Piguet puts its name behind pre-owned trading, independents reveal their mechanics, and auction bidders put confidence to the test.
review
The PS Horology Tsuba En is a highly exclusive watch limited to just ten pieces, created through the long‑standing friendship between master watchmaker Peter Speake and Japanese watch specialist Kinya Mishima. Drawing inspiration from the Japanese tsuba, the timepiece combines a guilloché‑patterned German‑silver dial plated in 3N
comparisons
The day‑of‑the‑week complication appears on fewer watches than the date, yet it plays a significant role in watch design. Rolex pioneered the fully spelled‑out display with its iconic Day‑Date, offering the day in 26 languages and positioning it prominently above the crown. Other brands such
New Watches
Nomadic’s Dána 141 marks the brand’s first rectangular dress watch, expanding beyond its tool‑watch heritage while retaining industrial‑inspired design cues. The 28 mm × 39.6 mm case is thin at 8.3 mm, featuring a stainless‑steel construction with a brushed‑polished finish, an exhibition case‑
Feature
Girard‑Perregaux’s manufacture showcases a deep heritage of in‑house movement development and meticulous finishing, from early innovations such as the first COS‑C certified quartz movement to modern breakthroughs like the Constant Escapement introduced in 2013. The brand’s history is marked by pioneering achievements, including the 1970s
review
The Oris Aquis Kelp Forest Limited Edition watch combines a striking ocean‑green dial with a light‑green kelp‑forest pattern, created through 3D printing to raise awareness of declining kelp ecosystems. Inspired by award‑winning underwater photographer Francis Pérez, the watch features a textured dial reminiscent of linen guilloche,
Feature
The piece continues a series that pairs each NFL team with a watch reflecting its history, culture, or identity. Starting with the Arizona Cardinals, it highlights a violet‑toned timepiece honoring the league’s first female owner, and moves through teams such as the Los Angeles Rams, Tampa Bay Buccaneers,
Feature
TAG Heuer Aquaracer watches have evolved from reliable entry‑level divers into sophisticated luxury tools, blending the brand’s motorsport heritage with a rich history of underwater engineering dating back to 1892. The collection now offers a range of models—including the titanium‑cased Professional 300 Tribute to Ref. 844,
review
Wren’s Vessel Meteorite watch marks a bold departure from the brand’s vintage‑inspired dive‑watch roots, presenting a futuristic integrated sports watch that centers on a faceted 904L stainless‑steel case and crystal. Designed by Max Resnick under Craig Karger’s direction, the 39 mm square case features
auctions
The Rolex Ref. 6062 Triple Calendar Moon Phase in steel is a rare vintage Oyster model noted for its original condition, shallow back engraving, and distinctive gold‑tone hands and indices on a steel case. With only two owners over about eighty years, the watch retains its water‑resistant case,
video
The video explains that a price around $2,000 represents the ideal balance between cost and quality for luxury watches. At this price point, manufacturers can incorporate reliable movements, durable materials, and refined design without the premium markup seen in higher-end pieces, making the watch both a functional timepiece
Feature
The FHH Watch Summit in New York highlighted education as a critical driver for the future of watchmaking, urging greater investment in training, career development, and knowledge sharing. Industry leaders emphasized the need to nurture new talent, preserve traditional craftsmanship, and improve consumer understanding of watchmaking processes, noting that AI
Feature
The rise in watch and jewellery crime is forcing retailers to rethink security, staff training, and insurance. In the UK, armed attacks on retailers surged by 266% compared with the previous year, with 38 robberies and more than £4 million in stolen valuables recorded between January and August 2026. In
editorial
Zenith is undertaking a strategic repositioning that involves a staff consultation at its Le Locle manufacture, affecting roughly half of its 196 employees and an additional 101 roles in its international distribution network. The company plans to shift from its traditional CHF 8,000‑15,000 core price band to
News
Audemars Piguet has launched “The Watch Keepers,” a certified pre‑owned program that creates a secure, community‑driven marketplace for second‑hand watches in Switzerland and Continental Europe. Owners register, provide serial numbers and proof of ownership, and send eligible watches—originally sold at least two years ago—to an
video
The story highlights an innovative Parisian watch brand that combines meticulous craftsmanship with striking aesthetics, creating a design that stands out in the contemporary watchmaking landscape. By focusing on both functional precision and visual appeal, the brand demonstrates how traditional techniques can be infused with modern creativity to produce timepieces
News
Richard Mille’s European sales fell 7% in 2025, dropping from CHF 302 million to CHF 280 million, while the Middle East market more than doubled its revenue, rising from CHF 102 million to CHF 218 million. Despite the regional slowdown, operating profit improved by 29%, increasing from CHF 141
review
The review describes the purchase of a pre‑owned Hermès Cape Cod ref. CC1.710, a stainless‑steel watch with a gray sunburst dial and the brand’s distinctive Chaîne d’Ancre‑inspired bracelet design. The author discovered the piece on a Dutch watch forum, negotiated the price down to
New Watches
The Full‑White Hautlence Sphere Series 5 is a limited‑edition watch released on October 27 2026, featuring a white‑coated titanium sphere that displays jumping hours on three axes, complemented by a retrograde minute hand with Super‑LumiNova accents. Housed in a rectangular grade‑5 titanium case measuring 37
Feature
The piece explores the deep-rooted connection between watches and automobiles, tracing its origins to early motor racing where precise timekeeping was essential for speed and distance calculations. It highlights how pocket chronographs and dashboard-mounted timers evolved into wristwatch chronographs, giving rise to iconic models such as the Omega
Feature
Audermars Piguet has launched its certified pre‑owned program, The Watch Keepers, operating on a consignment model that requires watches to be at least two years old before sellers can list them. The service authenticates each piece using the brand’s archives, assigns a five‑point condition grade, provides professional
